In a paper resume, the rule is as space permits. After a certain point it gets a little tight, stuff gets deleted that you wish could stay in, and something is lost. On the other hand, the only purpose of the resume is to get you in for the interview, where presumably you can make your case.
After graduating college, I migrated out to New York in hopes of becoming a musician. It didn't work out as a living, but it's a good hobby. I landed my first real "day job" shortly thereafter at Ogilvy & Mather Direct Response (later Ogilvy & Mather Direct, still later Ogilvy One).
There I moved from typing copy, to one of the old word processing systems, to print forwarding, to traffic. I spent the biggest chunk of my time there working on the American Express account, but also worked on TWA and Vanguard.
After four years there I moved over to Levine, Huntley, Schmidt & Beaver advertising, a hot creative shop at the time. In seven-plus years there I did traffic and learned the ropes of production; specifically, preparing black-and-white and color ads from photography and mechanicals through release to publications.
LHS&B was a classic example of sic transit gloria mundi. For two years running we were Advertising Age's "Agency of the Year". The third year, we were out of business. In the way of agencies back then, the big account walked out the door, and that was all she wrote.
A couple of years of freelancing later, I found myself at the Public Securities Association (later The Bond Market Association); soon to probably be something else as they are merging with the SIA). TBMA is the trade association of dealers and brokers in bonds, and its members include all the biggest banks and brokerages in the world. The first few years of my 12 1/2-year stay were doing print production for their publications, conference mailings, speeches and investor materials. Around 1995 I jumped on the internet project and made it my own.
After a few reorganizations I was supervising a good graphics group and expanding the web presence of the organization as we moved 90% of what had been formerly printed over to the Web. In the process, we worked with some of the members and other data providers to build a best-of-class investor web site, with the unique (still) feature of offering free real-time bond transaction prices over the web to individuals.
A lot of people worked on this long-term project. Every year the format, frequency or quantity of data changed, and vendors came and went. But it earned
awards from Forbes and Money, and got great press on financial pages across the country. The best for me was when a tax-equivalent calculator I designed and programmed, working with our tax counsel to get the calculations right, was highlighted on the front page of The Wall Street Journal.
But no matter what you do, sic transit gloria mundi. A couple of reorganizations later, my position was eliminated.
But on the bright side, I have time now to do my personal web site.
The actual distributed text of my resume is on the right. You can download an MS Word version if you'd like to as well.
Check out the blog for updates on other activities, including some interesting sites I've been developing.
Internet Professional who combines a strong understanding of business, technical and end-user needs, and communications objectives to develop and manage effective web sites. A creative thinker with visual sense and technical skills, along with a track record of maximizing opportunities to build elegant solutions. Effective at communicating with all levels across an organization as well as with clients and vendors. Experienced in public speaking, writing and training.
SETON HALL UNIVERSITY 2008
Digital Media Specialist
Content management systems, digital repositories, cluster computing.
INTERNET CONSULTANT 2006–2007
User interface design for major financial corporation, part of a major system to allow global users to implement real-time transactional choices on elections. Produced detailed working prototypes replicating the workflow through various screens using DOM scripting and AJAX.
Developed sites for retail and financial clients with an emphasis on content management, e-commerce and interactivity. Services provided included managing hosting, software selection and customization, programming, photography, retouching and design. Built sites in several different content management systems.
THE BOND MARKET ASSOCIATION, New York 1993-2005
Director, Internet and Print Production Services (1997-2005)
THE BOND MARKET ASSOCIATION
Manager, Production (1993-1997)
Consultant/Production Manager (1991-1993)
Produced catalogs, advertisements, collateral materials for Olympus cameras and various fashion and resort accounts.
LEVINE, HUNTLEY, SCHMIDT & BEAVER ADVERTISING, New York 1984-1991
Traffic and Production Manager
Baldwin-Wallace College, Berea, Ohio
Classes in SQL, VB.NET, management, content-management systems, Win2003 server, Internet security, usability, and data presentation.

Board Member, The Broadway Bach Ensemble