Via A.V., thanks for the lead.
Deadspin.com has a few more videos from Wisconsin TV stations that were duped. The bottom one, where he hits himself in the face and then the groin, is my favorite.
The Journal-Sentinel has more detail. My take? It’s a great Andy Kaufman-style media prank.
In each case, producers at the television stations received an e-mail from Joe Guehrke, saying he represented Strasser and ZimZam Yo-Yo, “the world’s first ‘green’ ” nonprofit toymaker.
Guehrke told the stations that Strasser, whom he called a “master yo-yo artist,” would be in their area to bring his environmental message and “zany sense of humor” to kids.
Guehrke wrote in one e-mail to a TV station that Strasser was a dynamic talk-show guest who comes “equipped with a roster of amazing yo-yo tricks, juggling and fun tips about how kids and adults alike can take small steps to make the world a greener place.”
The e-mail solicitation stated that Strasser was a runner-up for Rookie of the Year in 1995, grand champion at the Pensacola Regional and was nominated for the Walt Greenberg Award in 2000.
There is no Walt Greenberg Award in yo-yo, and there is no evidence Pensacola ever hosted a yo-yo tournament or that Strasser won a rookie of the year award.
But the solicitation was good enough for the bookers on the TV stations.
Ah the ravenous maw of daily television programming. Who’s got time for research when you’ve got so many slots to fill?