A few words and phrases just don’t work anymore. Let’s stop. Examples? Coming right up.
The other day I was in a Starbucks and ordered one of their handcrafted iced tea mixes. I watched as the barista hand-craftedly pulled a carton of lemonade out of the cooler, poured that into a cup of ice along with a dose or ready-made iced tea, and in the finest hand-crafted fashion put a lid on it and shook it up. Maybe the ice was artisanal, I don’t remember. Eggs over easy are more handcrafted than this.
I understand the seriousness of gluten intolerance, believe me. However the fact that water contains no gluten has not escaped the attention of people who suffer from it.
I know this is all just advertising-ese. But please.
When, in the future, all web sites are stunning, will any of them be stunning? Perhaps a site doesn’t need to stun you; it just needs to do its job.
Money porn for a new generation. Wealth management, preserving your wealth, managing your wealth. But here’s the thing: if you’re rolling your own suitcase through an airport, you’re not wealthy. Wealthy people hire people to manage their wealth.